Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads

404media.co

Posted by righttoprivacy in Privacy

QUOTE: "A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

The news signals that what a huge swath of the public has believed for years—that smartphones are listening to people in order to deliver ads—may finally be a reality in certain situations."

CMG Marketing Company actually pitches their product is based on collection from "actively listens" through your smart speakers, smartphones

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not_bob wrote

There is a reason why they are pretty much just giving away smart TVs.

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entropy wrote

This is pretty obvious to most people. The whole Idea that "tHe aLgOrItHyM CaN pReDiCt fUtUrE cOnVeRsAtIoNs" was laughable to begin with. This isn't new tech. They've been doing this and we all know it.

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