Both the website and the actual keyboard are examples of good design.
Though, designing a good keyboard is an iterative process and the Moonlander isn't the end game, but a very good introduction for people trying to get something actually ergonomic for their hands to use.
When starting out with it I feared that it wouldn't have enough keys for the German layout. Now I'm feeling it has way too many keys. Already stopped using the number row and a bunch of other keys.