In order to instill a sense of power, you need to put on an impressive face. And in order to do so, you need to inspire awe to the lesser beings. Yet putting on a scary face could be a daunting task sometimes, especially now in the world of online information where anyone could easily expose you. And when you are a totalitarian state, intimidation is everything as it helps control your subjects with an iron fist. Fear is power, because a fearless subjects could drain a tyrant of its strength. That’s why it would go to a certain level to maintain such power, whatever it takes.
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